The Fallbrook Beautification Alliance (FBA) is a non-profit volunteer organization working with community partners to enhance Fallbrook’s visual appeal. Many of Fallbrook’s beautification projects are initiated and maintained by community organizations such as the Fallbrook Beautification Alliance. FBA was founded in 2004 as a result of a recommendation from the Fallbrook Revitalization Council to improve collaboration between groups and individuals dedicated to making and keeping Fallbrook beautiful.