The members of the Fallbrook Beautification Alliance
2020 Board of Directors are:
Mary Jo Bacik, Cate Robinson (Treasurer), Jean Dooley, Marta Donovan, Heather Howard, Jan Hohenstein, Noelle Denke (Secretary), Shirley Fender Karen Feyler (Vice President), Jerri Patchett (President).
In 1997, the County of San Diego proposed redesigning South Mission Road in Fallbrook to four lanes with no landscaping. The Fallbrook Village Association (FVA), under the leadership of President Vince Ross, and other organizations, protested this proposal. The County of San Diego denied the community’s request for plants, trees, and ongoing maintenance, due to budget constraints.
Gordon Tinker, manager of the Fallbrook Public Utility District (FPUD) was approached for help. The FVA, Fallbrook Village Rotary Club, and the Rotary Club of Fallbrook covered the costs of trees, flowers, and maintenance to landscape the South Mission Medians. FPUD assisted with reclaimed water. With the support of The Grand Tradition, Save Our Forest (SOF), under Jackie Heyneman's leadership, volunteered to establish plants and to provide maintenance. Unfortunately, the initial plant materials were overwatered and died. SOF volunteers replanted the medians. Pat McDougal and the Grand Tradition gardeners maintained the South Mission Medians for many years.
Upon recommendation of the Fallbrook Revitalization Council, civic-minded volunteers Vince Ross, Don McDougal and Jerri Patchett formed a non-profit corporation, the Fallbrook Beautification Alliance (FBA) in 2004. FBA focused on raising funds to replant and maintain the South Mission Medians. Thanks to the reclaimed water provided by the FPUD and help from other community partners, the medians extending from Olive Hill to Rockycrest Road remains a beautiful welcoming for those entering Fallbrook. In 2010, another median was added by the Shell Station on South Mission Road between Clemmens Lane and Ammunition Road.
Thanks to a committed Board of Directors, community partners and wonderful volunteers, the FBA maintains many beautification projects in Fallbrook: South Mission Medians, Downtown Flower Pots, Jackie Heyneman Park, PicoPromenade, Welcome Home Military Tribute, and Public Art displayed outdoors throughout town. To encourage residents to properly recycle used batteries, FBA manages a battery recycling program in partnership with local Fallbrook markets and the Fallbrook Village Rotary. FBA coordinates a graffiti abatement volunteer program with the Sheriff’s substation. The FBA Keeping Fallbrook Litter Free program was created in 2019 to encourage volunteers to clean up litter in their neighborhoods on an ongoing basis
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