The members of the Fallbrook Beautification Alliance
2019 Board of Directors are (left to right):
Mary Jo Bacik, Cate Robinson (Treasurer), Jean Dooley, Marta Donovan, Heather Howard, Jan Hohenstein, Karen Feyler (Vice President), Jerri Patchett (President).
Missing: Noelle Denke (Secretary), Shirley Fender
In 2004, the County of San Diego proposed to realign South Mission Road from Olive Hill to Main Avenue with hardscape medians. On recommendation of the Fallbrook Revitalization Council, a group of civic minded individuals became involved. Vince Ross, Don McDougal and Jerri Patchett approached County officials about the proposed hardscape medians. Thanks to their relentless efforts, the County agreed to allow them to form a non-profit organization to plant and maintain the medians.
In 2005, Vince, Don and Jerri formed a non-profit corporation, the Fallbrook Beautification Alliance (FBA), to raise funds to plant and maintain the medians. The FBA united with community partners, such as the Fallbrook Public Utility District, to irrigate and plant the South Mission medians. These medians remain a beautiful welcoming statement for those entering Fallbrook.
Originally, three medians were planted on South Mission Road between Olive Hill and Rocky Crest Road. The fourth median referred to as the “Shell Median,” located on South Mission Road between Clemmens Lane and Ammunition Road, was planted around 2010.
Today, thanks to a committed Board of Directors, community partners and wonderful volunteers, the FBA has created and maintained multiple beautification projects in Fallbrook.
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